Hi, I'm Anaida!
I know I know, it's a nice name. Dad kept it.
Don't even ask what it means because... conversation for another time!
So, about me?
Quite a talker, but not so much about myself.
30 years down the lane, have realised that being passionate about anything, in particular, is not for me. I'm not someone with favourites. My tastes and interests keep evolving as I grow.
So you’ll usually find me entangled in different genres of music, films, books, and see me say 'oh yes' to just any cuisine.
Very skilled at cracking poor jokes. Driving is my zen. Madly into solo travelling. Merrily a night owl. Self-proclaimed multitasker master. Terribly torn between loving animals and being a meatatarian.
A little ukulele here, a little singing there.
And yes, I write.
​
​
How it started and
how it's going.
With an ever-running mind that thrives on overthinking, I've discovered the delightful secret of turning it into a valuable skill. As a mindful copywriter with over seven years in Advertising and Marketing, I've worked on renowned Indian and International brands.
In 2021, I leapt from the agency to the brand side, delivering my best creative output.
I remain grounded while conceiving ideas, which helps the audience identify with the concept and also strikes an honest chord with their ears. So far, it's been an honour to share my ideas with the world.
Rest, I'll let my portfolio do the talking.
Cheers!