Campaigns & Print Ads
What's the campaign about?
In India, we cherish every call as it carries potential opportunities, be it a job offer, a lost friend, or a crucial family connection. Yet, the incessant ringing of our phones can evoke unease and anxiety. This campaign aims to bring about a behavioural shift by encouraging individuals to ‘normalise the ringing phone’.
With the Call Assistant, they can release their worry and let their phone ring, knowing their calls won't be left unanswered.
What's the campaign about?
At Bumble, where women take the lead in dating, I conceptualised a unique campaign that reimagines the classic 'That's What She Said' trope. This oft-used phrase typically adds a sexual twist to ordinary statements.
However, this campaign takes a different approach, centering on the genuine voices of women and their authentic statements.
What's the campaign about?
In response to the Times Power of Print x Croma initiative amidst the pandemic, my design partner and I took on the brief: shift the narrative from 'I wear the mask to protect myself' to 'I wear the mask to protect others.'
Our print campaign portrayed not wearing a 'mask' as a social offense, highlighting collective responsibility.
What's the campaign about?
Revamped as 'Chhota SMS' for the Indian audience, Truecaller's 'Smart SMS' feature efficiently extracts essential details from text messages, simplifying communication. The task at hand: introducing this feature engagingly across digital platforms.
Harnessing the trend of concise storytelling, the campaign showcased how 'Smart SMS' deliveries could craft short tales. This creative approach effectively conveyed the feature's benefits and relatable content to engage our social media followers.
What's the campaign about?
We noticed a surge in Dream11 users falling for scams while claiming their rewards. To combat this, we at Truecaller, teamed up with Dream11 and launched a campaign featuring our Verified Green Caller ID as the solution.
Crafted witty messages using renowned Indian cricketers' names, to catch the attention of cricket fans!
Check out how!
What's the campaign about?
The #IAmAnIron Lady campaign was created to shift the focus from relying on established voices to empowering women to define their own paths to success.
Instead of posting quotes from well-known personalities, this campaign encourages women to reflect on their personal mantras - the beliefs and practices that drive their achievements. It’s about inspiring women to recognise and celebrate their unique strengths and successes, rather than simply following someone else's journey.
